Have you ever wondered WHY a company sells what they sell? Well we do, all the time. What's the story behind the product and why are they selling it. If a brand does not portray their WHY, are they really a brand?
We struggled to find our why. We have a story behind our diaper bags. Kelsie, the co-founder of Ryla, did not like all the diaper bags on the market. She despised the crazy girly prints and the bottomless holes that swallowed up every little thing. She wanted something compact, easy, functional and stylish. Her husband and co-founder, Jeremy, helped make it happen and the perfect diaper bag was born.
For a long time, we went back and forth on a purpose. We went from wanting to provide a minimalist and sexy diaper bag aiming at fashionistas to just wanting to make #momlife simple for all mamas. We were lost until we brainstormed and put our heads together to get our true purpose. The true purpose and reason we sell the Rylapack is to MAKE MOTHERHOOD HAPPEN.
We want our diaper bag to allow moms to be able to accomplish anything and everything they want! Whether it's going grocery shopping or taking your kids to the park. Traveling with children can be tough and our bag should not add to the hassle.
So when you become a #rylamama and sport your Rylapack, remember you are supporting a brand that empowers moms to make it happen. A brand that believes being a mom is beautiful and tough. We are all moms number one fan and biggest supporter.